The Language of Business In The UAE
Venue: Online.
Start: Thursday 08 May 2025 15:00
End: Thursday 27 Mar 2025 16:00
ATC Commercial & Collaborations Lead, Sarah Bawa Mason, will build your understanding of language and culture for export.
Come and hear how you can access the language capabilities you need and get expert guidance on tailoring your approach culturally for markets in the United Arab Emirates.
What you will come away with from the day:
- Tools for starting new export campaigns in your focus sectors.
- Tips on successfully positioning your product in new markets.
- Guidance on establishing a presence and growing a profile through the right language presence.
- Expert Checklists on Building Relations, Negotiation and Marketing in the United Arab Emirates.
Sarah is Commercial & Collaborations Lead for the Association of Translation Companies, working with trade associations to deliver targeted messaging on the power of language services to improve export outcomes. She has worked as a freelance translator since 1992 and taught professional translation at the University of Portsmouth until 2025.
The Association of Translation Companies (ATC) is the leading voice for companies operating in the UK’s language services industry.
ATC membership is recognised as the mark of quality-managed language services, and our 245 members provide translation, interpreting and other language services to businesses and public sector authorities across the UK and the world. The ATC defines standards of excellence for language service companies by promoting quality-driven services and best practice.